M.Silver and Associates
Event:
Dr.Pepper Makeover Tour
Diet Dr.Pepper parent company Cadbury Schweppes brought a special preview of its 20 city “New Look…Same You!” tour to Manhattan with a makeover event at the Time Warner Center that treated unsuspecting shoppers to mini makeovers, free goodies like T-shirts and lip balm, and, of course, soda. David Evangelista celebrity stylist to the stars was on hand at the event giving makeover tips to shoppers. People waited on lines to take pictures with him. As each lucky shopper entered the makeover stations, they were greeted by” paparazzi” provided by POSH Ability
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